CRISP Content Engine
CRISP turns your ideas, offers and expertise into a structured content system for LinkedIn, X, Meta and blog, so you can keep showing up without starting from scratch every week.
Start free, create your brand profile, generate useful drafts and move approved content into a rhythm you can actually maintain.
Built for founders, consultants, agencies and lean teams who need practical content out the door, consistently.
Brand profile
Free plan active
Content strategy
Q2 visibilityAuthority
Active
Engagement
2 themes
Traffic
1 theme
Content queue
4 itemsWhy systems beat sporadic posting
LinkedInAuto-publishApproved5 content mistakes founders make
XExportReviewHow to build a content queue
BlogExportScheduledCampaign visual direction
MetaAuto-publishDraftReview
1 awaiting5 content mistakes founders make
Faster writing is not a content strategy. The harder problem is staying connected to the brand.
Publishing rhythm
This weekThe weekly restart
Most founders and small teams have plenty to say, but content becomes hard to sustain when every week starts from zero. Ideas live in notes, offers live somewhere else, publishing depends on available energy and the brand voice has to be rebuilt every time someone opens a blank document.
CRISP gives the process structure. Your brand profile, content queue, review flow and channel outputs stay connected, so content becomes a repeatable system instead of another task that disappears when the business gets busy.
Without a system
ScatteredNotes scattered across docs
Random prompts each time
One-off posts that disappear
Manual copy and paste
No publishing rhythm
CWith a content system
ConnectedBrand profile in one place
Strategy-led drafts
Review queue you can see
Export or auto-publish paths
Repeatable weekly rhythm
One idea, full rhythm
A useful idea can become a LinkedIn post, an X thread, a Meta caption and a blog angle. CRISP helps reuse the thinking without flattening every channel into the same message.
One strategic idea becomes channel-ready content.
Core idea
“Marketing works best when it is built as a system.”
Most content tools help you write faster. The harder problem is keeping every post connected to the same brand and commercial direction.
Faster writing is not a content strategy. The harder problem is staying connected to the brand when every channel moves at a different speed.
Why marketing only compounds when it is built as a system, and how a brand profile changes every draft that follows it.
The system stack
CRISP is designed to generate from context. The more clearly the system understands the brand, audience, offers, tone and content rules, the more useful the drafts become.
01 Foundation
The brand profile gives CRISP the context it needs before content is created. Voice, audience, offers and rules sit together, which means drafts start closer to the business and review starts from a better place.
System preview
Brand profile ready
01 Foundation
The brand profile gives CRISP the context it needs before content is created. Voice, audience, offers and rules sit together, which means drafts start closer to the business and review starts from a better place.
System preview
Brand profile ready
No credit card required
Build the brand profile once, then create from strategy every week.
Four steps, one rhythm
Four steps the team can actually keep up with, plus a fifth that makes the system better the longer you use it.
Plan
Plan with structure
Turn scattered ideas into a clear brand profile, content themes and channel priorities.
Generate
Generate with intent
Create drafts that connect to your voice, niche, goals and publishing rhythm.
Review
Review before it goes live
Keep human judgement in the loop before anything is exported, scheduled or published.
Publish
Publish when ready
Use export or auto-publishing depending on your plan, platform and connected accounts.
Improve
Improve the rhythm
Use feedback and future reporting to make the system more useful over time.
Who it is for
Stay visible while running the business, without turning content into a second full-time job.
Turn expertise into regular thought leadership that feels useful, specific and commercially relevant.
Give strategy, drafting, approval and publishing one shared workflow.
Manage more than one brand with clearer profiles, queues and approvals.
The difference
The product is designed to remove the repeated setup work around content. It helps with structure, drafting, formatting, review and publishing flow, but the user stays in control of what gets approved and what the brand should stand for.
Generic AI writer
Prompt firstCCRISP Content Engine
Brand firstAI inside a system
AI can help with drafting, structure, variation, repurposing and image direction. It cannot decide what your business should be known for, what your audience needs to hear or which ideas deserve to become repeatable marketing assets.
CRISP uses AI inside a wider workflow. The system gives the work context, the user gives it judgement and the process keeps everything moving.
One strategy, four channels
Your audience does not experience your brand in one place. CRISP helps turn a core idea into platform-aware content across the channels that matter, while keeping the message connected.
Founder posts, consultant thought leadership, business updates and authority-building content.
Publishing
Auto-publish on Creator and above
Sharper observations, short-form ideas, threads and fast market commentary.
Publishing
Export, ready to paste
Visual-first awareness, community engagement and campaign support across Facebook and Instagram.
Publishing
Auto-publish on Growth and above
Long-form SEO articles, educational content, comparison pages and deeper strategic content.
Publishing
Export, ready to publish
Some publishing paths may depend on account connection, platform permissions or current rollout stage.
Pricing
Build consistency on Starter, then move into auto-publishing, multi-channel workflows and multi-brand operations as your content system matures.
Free
Free Forever
Founders getting consistent with structure.
$15/mo
Solo operators who want LinkedIn on autopilot.
$29/mo
Serious visibility across every core channel.
$49/mo
Multi-brand operators and agencies running volume.
Custom
Teams and agencies that need custom limits and support.
The fine print
Taxes may apply. Upgrade or cancel anytime.
Payment is collected via Stripe. Merchant name on statement: ABL International.
Export means copy-ready content for manual posting. Auto-publish applies only where listed and account connection allows.
Meta refers to shared Facebook and Instagram workflows where supported.
Yes. Starter is a free forever plan for people who want to build consistency with structure before upgrading. It includes a limited monthly export capacity and never asks for a credit card.
No. Starter does not require a credit card. You only enter payment details if you decide to upgrade to a paid plan.
Export means CRISP prepares the content as a ready-to-publish draft and you paste it into the platform. Nothing is sent to the channel automatically on export.
Auto-publish means CRISP can send approved content directly to the connected account where the plan supports it. Auto-publish only applies to LinkedIn and Meta on the plans that list it.
No. X is currently positioned as an export workflow. You review and paste the draft until automatic publishing is available.
Yes. Meta refers to shared Facebook and Instagram workflows on the plans that list Meta publishing, and depends on account connection and platform permissions.
Yes. Human review sits inside the workflow. Every draft can be checked, edited and approved before it is exported or auto-published.
Yes. Pro supports up to 3 brands and Scale is designed for custom brand limits, separate queues and onboarding support.
Single idea briefing, comment engine, analytics, presence score and reporting and additional Pro seats are marked as coming soon on the billing page. They are labelled clearly until they are released.
ChatGPT is a general assistant that depends on what you type into it. CRISP is a content system. Your brand profile, content queue, review flow and publishing paths are connected, so the work compounds instead of starting from zero every week.
Free, no card required
Create your brand profile, generate your first drafts and see how a structured content system changes the way you show up.
